The Multiplex cinema is located in a lot between the railway tracks and an important road, the Via Emilia, within a territory renowned for its entertainment facilities: Rimini and the conurbation of the Adriatic coast.

In a situation of such strong competition, visibility and perception were the principles that guided the development of the project: the building is in fact visible on both sides of the infrastructure and in both directions. The blocks of the 12 rooms are wrapped in a skin of metal sheets: on this surface, inscriptions and screen-printed figures indicate the emergency exits and the rooms themselves.