UGC multiplex cinema
Between the Via Emilia and the railway, the 12 steel plate volumes of the multiplex reflect the large illuminated signs that characterize the Adriatic coast.
preliminary, definitive project and artistic direction - 2001 - realized
Savignano sul Rubicone, Forlì (ITALY)
The Multiplex cinema is located in a lot between the railway tracks and an important road, the Via Emilia, within a territory renowned for its entertainment facilities: Rimini and the conurbation of the Adriatic coast.
In a situation of such strong competition, visibility and perception were the principles that guided the development of the project: the building is in fact visible on both sides of the infrastructure and in both directions. The blocks of the 12 rooms are wrapped in a skin of metal sheets: on this surface, inscriptions and screen-printed figures indicate the emergency exits and the rooms themselves.