RCS MediaGroup – B5
In the district of the Rizzoli Corriere della Sera publishing house, an iridescent façade opens onto the Lambro and the city.
preliminary, final, executive project and art direction - 2008/2011 - completed
The B5 building is part of the headquarters of one of the major Italian publishing houses, Rizzoli Corriere della Sera Mediagroup, which is located north-east of Milan near the Crescenzago metro station.
Organized around a large common courtyard, the buildings attribute to the facades the role of an element of continuity, albeit characterized individually in architectural detail. The whole building, including the ground floor of the inner side of the courtyard where the entrances open, is clad in silk-screened and colored glass slabs with the further presence of vertical glass glazes that come out of the outer edge of the facade constituting “fins” sunshades. These elements, together with the vertical slabs and the colors in which the building is divided and ordered, represent the matrix on which all subsequent reflections and design choices have developed. The building is characterized by a simple morphology, articulated superficially by the windows’ windows and enriched by vertical sunshades; the search for balance between these and other architectural elements, such as the use of the string course, generates, thanks to a careful composition, a changing and iridescent façade. In the sequence of layers that make up the building, the metric creates rigor in the repetition of the basic model, simple but richly defined, in which the technical elements acquire significance as elements of decorum.