In 2000, the RCS MediaGroup publishing group, one of the major Italian publishing houses, announced an international competition for the redevelopment of the historic site of Crescenzago, north-east of Milan, in an area of ​​90,000 square meters which envisages the construction of three new buildings for offices (called building C, building B and building E), the renovation of the old factory and the redevelopment of the places where once the printing presses stood.

Building C, the first built, consists of a low body of 5 floors above ground and a tower body of a height of about 80 meters. The plan development of the building is configured as an open court, whose lower body is parallel to the Via Rizzoli; at the head, towards the river Lambro, the court rises to form a square-shaped tower visible from the nearby ring road. A great plastic organism, simple in its geometries and iridescent depending on the time of day, the weather conditions, the seasons. About 1,100 people live in the interior spaces of the building every day, organized in modular offices and open-space environments characterized by flexible systems and innovative light partitions, highly expressive of the corporate image. The entire body of the building is uniformly coated on all sides by a double skin in glass plates, supported by point-shaped aluminum supports. On each floor the ribbon windows cut the modular coating, leaving only a few sporadic points of continuity. The slabs of the second skin covering are affected by chromatic variations obtained through layers of serigraphs, which give the facades an iridescent vibration depending on the degree and intensity of solar incidence. Similarly, the reflection of light on the punctual metal support elements helps to accentuate this effect. The monomaterial nature of the building body and the monochrome appearance of the external cladding materials are therefore some of the strengths that characterize the architecture of the building.